Emergency traffic, converted
FlowRight Plumbing · A rebuild designed for the customer with a burst geyser at 9pm and the three seconds they give a website.
- Premium Website Design
- Lead Generation
- Premium Web Hosting
- +312%
- more website visitors
- +143
- booked jobs
- 1.4s
- mobile load time, down from 8s
The goal
Convert expensive emergency-search traffic into calls instead of bounces.
The problem
FlowRight was spending on ads but sending clicks to a slow, cluttered homepage. Mobile visitors, people standing in rising water, couldn't find the phone number without scrolling.
The solution
We rebuilt the site with a persistent call bar on mobile, dedicated emergency landing pages matched to their campaigns, and upfront call-out information that filtered out tyre-kickers before they called.
What changed
The same ad spend now produces more than double the emergency calls. The persistent call bar alone accounts for a third of all conversions. On mobile, removing one scroll can change a business.
Your business could be the next case study
Book your free strategy call and let's map out your growth plan.
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- Takes 20 minutes
- Honest advice either way
Or call us directly: +27 82 000 0000 · Mon to Fri, 08:00 to 17:00 SAST